1. Original Marketing Copy: 2. Copy's Primary Purpose/Goal: 3. Target Audience: 4. Key Message(s) to Convey: 5. Desired Tone of Voice: 6. Specific Call to Action (CTA): 7. Intended Platform/Channel for Copy: 8. Preferred Length/Word Count: 9. Specific Areas for Improvement or Concerns: 10. Essential Keywords to Incorporate (Optional):